Implementing Clover Customer Engagement in their workflow also made a huge difference. When they first rolled out the program during the early months of the pandemic, Paugh noticed a strong uptick in repeat customers.
The Promos have also proven to be a great way to roll out a new product or flavor and drive sales.
“We just recently invested in an espresso machine, and we wanted the community to know that we upped our coffee game,” Paugh recounts. “We sent out an email to everyone in our Clover Customer Engagement database offering a discount on a coffee to entice them to come check it out. Sixty percent of people opened the coupon, and 15% redeemed it. It just goes to show that communicating with our customers through Clover really does work!”
When the storefront ceased in-person operations in early 2020 due to the pandemic, Paugh started selling digital Clover gift cards, establishing a sales channel that requires no paperwork. Digital gift cards opened up the market far beyond Fort Collins, CO.
“Adding digital gift cards to our website was the best decision," Paugh says. "I’ll come in and have sales without having done anything! It’s sales that we don’t even have to worry about because it’s in a totally different place.”
“With the Clover gift cards, I’ve noticed that it’s really handy when a family member from a different state wants to buy a birthday present or Christmas present for their kid or grandkid,” Paugh illustrates. “They can order that gift card online and it’ll go straight to whoever they’re buying it for. It’s extremely convenient.”
